TELEVISION
We are focused on getting you the most for you money. But in addition to cost efficiency, we are committed to creating value in television buying through a combination of tools and technology and through deeper engagement. At Baldini Communications, our seasoned professionals have worked in broadcasting for years, so we emphasize a tailored buying approach to your specific client needs and we take each client to market separately to ensure each client receives their due value.
At Baldini Communications, we customize the print buying process to individual clients, keeping the process within the client team, but also sharing best practices across the agency.
We frame our negotiations and collaborate across publishing disciplines to make sure every dollar invested within publishing benefits the overall pricing. The goal is always to create flexibility and fluidity.
The staff at Baldini Communications is made up of tough negotiators! Our team of professionals has worked in sales and they’ve sat on the other side of negotiations. So we look at quantitative and qualitative elements across print, digital and mobile to develop aggregated scores that help drive negotiations. This helps us get the best rates for our clients. We work with a proprietary process that helps us negotiate by marrying data and weighing it according to the client’s objectives. It provides the negotiator with each publishers “score” to give us leverage to define strengths and weaknesses relative to cost.
RADIO
Baldini Communications has a dedicated radio team of experts with a vast amount of industry experience. We pride ourselves on being leaders in both traditional national radio, as well as the evolving digital radio marketplace. Our team has a very strategic approach to the core responsibilities of negotiating and managing radio campaigns. We work collectively with clients, planning teams and other mediums to make sure we execute a cohesive buy that delivers the appropriate target, provides efficiencies and goes above and beyond in securing integrations that build our clients’ brand.
OUT OF HOME ADVERTSING (PLANNING & BUYING)
At Baldini Communications, our experts in the Out of Home media and industry know their stuff. Our team builds innovative, non-traditional communication solutions at the intersection of brand and consumer lifestyle. This includes Out of Home media, experiential, sports and entertainment marketing and in-store. Recognizing the expanding landscape and significant growth of place-based media and Out of Home, Baldini Communications also focuses on engaging consumers through place-based/on-site media, event marketing, sponsorships, media creation and consulting/project management. Working with our OOH buying team, our clients receive the benefits of industry leaders working on their business, as well as the leverage of consolidated buying clout.
NETWORK BROADCAST BUYING
Buying teams are responsible for negotiating and managing all buys. But at Baldini Communications, their role is much more hands-on. Given the dynamics of today’s marketplace, our teams are trained to make strategic communications choices daily. That’s why we make sure buyers are as immersed in the underlying strategies of their client’s businesses as the planning teams.
SOCIAL MEDIA
Social media has changed the world and no one knows this more than Baldini Communications. We’ve spearheaded successful social media campaigns and have gained a deep understanding of what it takes to make it work.
We know successful social media is built off of thorough, insightful, bold strategies. That’s why we research exactly what consumers need from a brand, then create a tailored social media strategy. We build a brand story and social media presence that gets people talking, enables the sharing of content and mobilizes audiences.
We know social media can’t be planned with blinders on, so we develop strategies that go beyond channels and platforms. Working with our SEO, mobile and content experts, we create consumer-centric solutions rooted in solid insights from our strategy and insights team.
We keep a close eye on our social media programs and fine-tune them regularly with real-time measurement and refinement.
This includes:
Social public relations
CRM
Reputation management
Content creation
Community management
Media
Social SEO
Social mobile
PAY-PER-CLICK
Pay-per-click (PPC) is key in any digital marketing and media plan. It needs to be managed as part of an integrated channel strategy, which is why our PPC team includes integrated specialists that apply innovative off- and onsite optimization best practices.
Offsite, we look at external variables that affect search volumes and conversions, how other channels affect PPC performance and the optimal account structure that best suits business needs. We practice constant optimisation to improve Quality Score and apply best-in-class attribution through Artemis®. We will also advise on the bid technology that best fits your business needs.
Onsite, we look at your web analytics data to inform optimization, as well as your website’s usability; recommending multivariate and landing page testing to improve conversion rates and Quality Score.
At Baldini Communications, we have a proven track record of successfully meeting our clients’ unique PPC needs and goals — from large volume direct response search accounts such as Chickie’s and Pete’s to Parx Casino.
The result is a highly focused and effective pay-per-click practice that builds brands and sales.